texture TREATMENTS

Changing the texture of your hair can be a transformative experience that enhances your natural beauty and boosts confidence. At Rogue & Pure Co, we specialize in chemical-free, artfully crafted treatments tailored to your unique hair needs. Whether you want to relax curls, add waves, or enhance natural texture, our expert team uses only pure, natural ingredients to create healthy, lasting results without compromising hair integrity. Begin your journey to beautiful, manageable hair with us today.

A weathered wall with peeling paint, cracks, and exposed bricks, showing signs of age and deterioration.

HSTRAIGHTEN 350+

Oway Hstraighten is a refined smoothing and anti-frizz treatment designed to enhance your hair’s natural texture—be it straight, wavy, or curly. Offering lasting results for 3 to 5 months, depending on your hair type, selected service, and upkeep, this distinctive formula balances frizz control and volume reduction with smoothing for a sleek, polished appearance. Enjoy hair that is effortlessly manageable and radiantly beautiful, tailored to your unique style. Formaldehyde free. Stronger than a keratin treatment.

keratin smoothing 250+

Keratin is a smoothing, anti-frizz treatment that lasts between 2 to 7 months, depending on maintenance. It effectively eliminates frizz, provides gentle straightening, and supports healthy hair growth.

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